Building Generational Wealth: What It Really Takes to Protect What You’ve Built

When people hear the phrase generational wealth, I think a lot of them picture rich people. Trust funds. Family money. Nepo babies. A silver spoon and a beach house and somebody’s grandfather owning half a city block. And yes, obviously that exists. But that is not the only version of generational wealth. Not even close. […]
Why I Don’t Publish My Vendor List (And What To Do Instead)

Every so often, someone asks me if I have a big public spreadsheet of all my favorite contractors, electricians, landscapers, junk haulers, designers, handypeople, and magical home-fixing humans in Portland. I do not. And that is very much on purpose. This is not because I’m trying to be mysterious. It’s not because I want to […]
Why I Keep Talking About Housing Justice

If you’ve been around here for a minute, you already know this is not my first time talking about the fact that real estate is political. I wrote about that pretty directly in Why I Talk About Politics (Even In Real Estate), because I do not believe housing exists in some neat little vacuum where […]
The 5 Questions I Ask Every Buyer About Their Daily Life

The 5 Questions I Ask Every Buyer About Their Daily Life Before we tour a single house, I ask five questions that have nothing to do with staging, list price, or whether the dining room is “a vibe.” Because the fastest way to end up in the wrong house is to shop for a Pinterest […]
How Smart Homeowners Think 10 Years Ahead (And What They Do Today)

“Legacy” can sound like something reserved for old money, generational landowners, or people who say “estate” unironically. In real life, it usually looks like this: you are trying to make a decision today that you will not regret in five years, seven years, or ten. You want a home that works for your actual life, […]
“I’m Thinking About Buying A House…”

When I hear someone even whisper “I’m Thinking About Buying A House…” I want to look them straight in the eyes and say, “Hold up.” If I could get my potential buyers to take one – and only one – piece of advice when it comes to buying their first home, it is literally to […]