Let’s be honest: the world’s heavy right now. That’s why we’re doubling down on care, community, and showing up with more intention than ever.
After over a decade in this industry, navigating every kind of market mood swing imaginable, one thing has stayed the same: my deep, sometimes too deep commitment to this work. Real estate isn’t just my job. It’s my platform. My protest. My art form. My way of building a better world, one house and one radically honest conversation at a time.
This year, though? We’re turning the dial up. Not changing who we are—just refining the experience. Think: more depth, more beauty, more intention, more curation… and yeah, more homes that make you gasp a little when you walk in the door.
Here’s where we’re headed. Come along.
Real Estate With Roots (and Range)
Our mission has always been crystal clear: to make housing feel like a right, not a privilege. That’s why we’ve worked fiercely to help our people—especially those from historically excluded communities—build stability and wealth through homeownership. That part of our mission? It’s never changing.
But 2025 is about embracing the full spectrum of what we do best. From helping a first-time buyer get their keys to finding the just-right $1.5M craftsman for a client who values intention over flash, we’re holding space for it all. You don’t have to be housing-insecure to care about housing justice. And you don’t have to sacrifice beauty or ethics to work with a team that gives a damn.
We’ve built a name on bold advocacy, smart strategy, and showing up with heart—and we’re just getting started.
The Values We Stand On
Let’s reintroduce what’s been guiding us all along:
- Home is Everything: We’re not just unlocking doors—we’re helping people put down roots. Whether it’s your first home, your forever home, or your fifth investment, we’re here to make it matter.
- Breaking Down Barriers: Real estate’s been gatekept for way too long. We’re actively rewriting the rules to make this industry more equitable—and we welcome buyers and sellers who want to be part of that shift.
- Knowledge is Power: Whether you’re the type to read every word of the inspection report or just want the highlights, we’ll meet you where you are—and make sure you’re fully informed every step of the way.
- Success is Collective: When you win, we all win. Every set of keys we hand off is about more than just the transaction—it’s about community, legacy, and yes, a little celebration too.
- Playing the Game to Win: Look, we didn’t choose capitalism. But if we have to play in it, we’re gonna play to win—with integrity, smarts, and a plan to help our people come out ahead.
The Faces Behind the Fierceness
If you’re new here (hi, welcome!), let me reintroduce the trio behind the magic:
Me (Lauren) – Principal Broker, real estate nerd, neighborhood whisperer, recovering people-pleaser turned business boundary baddie. I’m here to protect your peace, advocate for your future, and maybe send you too many unsolicited home inspo pics.
Daisy – Listing expert, aesthetic alchemist, and our go-to for making every house shine like a damn diamond. She brings the visual and logistical brilliance, with a little housewitch flair.
Maria – First-time buyer specialist, spreadsheet queen, and human ray of sunshine. She’s especially passionate about working with folks navigating homeownership for the first time, because she’s recently been there herself.
Together? We’ve got heart, hustle, and vibes for days. Read how this team came to be →
What’s New + What’s Next
We’re not just updating our socials — we’re being way more intentional about how we serve, how we build, and how we show up in the industry.
Here’s a taste of what’s happening behind the scenes:
✦ Referrals Just Got Extra Fun
Referrals have always been the heart of our business—our people send us their people, and that means the world. So this year, we’re adding a little ✨extra✨ to say thank you.
Every time you refer someone to us—whether they end up buying/selling or not—you get a $25 gift card from us as a thank-you. No strings. Just love.
🎟️ PLUS, every time someone you refer actually sits down for a meeting with us? Your name goes into our End-of-Year Raffle for a 3-night stay at the dreamiest little cabin up on Mount Hood. Think sauna, forest views, soft blankets, and peace. You’ll be as obsessed as I am.
More entries = more chances to win. And yes, you can enter more than once. This is our way of saying thank you for keeping our circle strong—and full of aligned, amazing humans. We love our clients, and we love the people they love.
More details are coming soon, but for now, if you know someone buying or selling, send them our way, and your name goes in the hat.
✦ Salon Nights Are Officially a Thing
We’ve always been about more than just houses. Community, connection, and deep conversations are baked into our brand.
This year, we launched something a little new: Salon Nights—a cozy, intentionally curated gathering where we sip wine, share ideas, and connect on the stuff that really matters. No mics, no fluff, just big ideas and beautiful humans.
Right now, it’s a small, invite-only circle. If you’re curious about joining a future one, DM me on Instagram or shoot me a note. (Be chill though, space is limited.)
✦ Client Experience: Upleveled
We’ve always taken care of our people. But this year, we’re stepping it up even more. From personalized seller consults (yes, those are coming back) to fresh welcome experiences and a new post-closing support plan, we’re creating a white-glove experience with soul.
We want you to feel held, seen, and guided—not just during the transaction, but after the keys are in your hand.
✦ Side Projects (👀)
Okay, okay—I’m not officially spilling the beans, but let’s just say I’m cooking up some behind-the-scenes projects that are letting me flex other creative muscles. Nothing to announce yet, but just know: there’s more coming from me than just “another house on the market.” Stay tuned.
The Next Five Years: More Depth, More Impact, More Realness
So, where are we headed?
- More intention. We’re not trying to serve everyone—we’re here for the values-aligned, the deeply rooted, and the people who give a damn.
- More community. Whether it’s through Salon Nights, client garden parties, or helping you host your first housewarming—this is about people.
- More elevation. From the service we provide to the stories we share, we’re creating a client experience that feels luxurious, not transactional.
If you’ve worked with us before, thank you for being part of this ride. If you’re just getting to know us, welcome—you’re going to love it here. Let’s make 2025 unforgettable. 💫
With love (and impeccable vibes),
Lauren
P.S. Want to be part of what we’re building? Reach out here or get on the email list—we promise it’s where the good stuff drops first.
